Interactive Advertising Agency
Manager of Creative Services and Project Manager for multiple optimized websites and related projects at a full-service, interactive, Google Partnered agency. Clients include national and international companies. Projects vary in scope and industry.
RECENT PROJECT:
Website
Design & Development
Latest Projects:
Syreeta Lockett's latest projects illustrate her range in ability to understand and execute her clients' needs. Her projects include those for small to mid-size businesses, as well as personal projects such as a book "Follow the Glitter Brick Road", written by Syreeta Lockett. All projects vary in industry and scope. View the latest work below:
Strategic Solutions Company (2017)
Assisted a strategic solutions company in creating a strategic digital assessment. Focusing on the financial industry, this company helps banks and credit unions solve problems and achieve success.
Wearable Smart Technology (2016)
Wearable technology is a growing industry. Catching the beginning of the wave, this client aims to be featured in chain retailers and become a common commodity and trend item. After meeting the owner at an entrepreneur investment competition, Syreeta took on the project management for the client's social media marketing. This project included the creation of design briefs for the company's creative department to support the overall positioning of the brand. Syreeta conducted market research and created a strategy. In the first three months, the client experienced a 160% increase in overall reach. Sales in Amazon continue to increase. The owner now focuses on securing investments as Syreeta manages audience reach and engagement.
Organic Apothecary (2016)
Building organic beauty vixens nationwide through the launch of an organic skincare line. Syreeta works with the client to outline realistic yearly goals, and creates articles and worksheets to keep the founder on track. In addition to creating the 'dream plan' for the business, Syreeta works to source top talent to execute key launch components such as packaging and web development.
Follow The Glitter Brick Road (2016)
Author of Follow The Glitter Brick Road: A Hands-On Guide to Turning Your Dreams Into Reality. Syreeta wrote this book for young, entrepreneur-spirited female dreamers. The book contains articles and worksheets to help young women map out their purpose, passions, and business.
Project Managed 11 Successful Websites (Design, Development, Custom Functionality) (2016)
Over the course of one year, Syreeta managed 11 successful website projects. These projects varied in scope, but most contained custom functionality. Throughout this process, Syreeeta management a Creative Services department which included 2 designers, 1 front-end developer, and 2 backend developers.
Two Video Production Companies (2016)
Syreeta worked with two video production companies in the span of one year, both with separate needs. The first company sought to increase their prices and target a new audience. Syreeta created a strategy to assist the production company in their repositioning efforts.
The second company desired to increase sales by defining their brand and target audience. After audience definition, it was clear that new equipment and education was needed to better meet the audience's needs. Syreeta created a 'dream plan' to assist the business owner in launching a successful brand in 6 months. The result was an increase in projects and revenue.
Business Management Company for Non-Profits (2016)
After successfully managing a non-profit, this client approached Syreeta with the idea of creating a small business that manages various non-profit organizations. This client didn't have a clear vision of the business they desired to create in terms of business organization structure and products. Syreeta worked with the client to create a clear business structure and product lines. Although the client wasn't ready to launch their business, they walked away with a clear business outline. The client continues to manage a non-profit owned by a third party.
Boutique (2016)
Previously a hair salon owner, this client was interested in opening a brick and mortar boutique. This was a unique client, as her need was to build courage to try again. What provides more courage than solid plans of action? Syreeta created a dream plan filled with worksheets for the designer to complete to prepare for her new venture. The worksheets included branding, pricing, location assessment, and finances. This allowed the client to jumpstart her business and begin to sell her designs locally to amass a following of dedicated clients. Her new venture kicked-off with a packed launch event. She continues to sell her products.
Inspire Federal Credit Union (2014)
Successfully rebranded a community credit union and managed various marketing projects from brand guidelines to brand reconstruction design. Syreeta was responsible for Marketing and Project Management, which led to an award-winning brand redesign in the community's largest publication as well as the Credit Union's National Association.